Responsible policy
Principles for sales and marketing activities form the foundation for responsible action.
Society
Corporate Social Responsibility
We are proud of our high-quality brands, products, and services. That pride goes hand in hand with responsibility and respect for the community we serve and the consumers who enjoy our products.
Responsible business
Respect for people and community
As part of our commitment to strong Corporate Social Responsibility, we follow, among other things, the policy established by STIVASUR for distilled beverage products.
Marketing with respect
Advertising and promotional programs are also assessed against these principles.
Community
SAB combines pride in products with respect for society and consumers.
STIVASUR
Suriname Alcoholic Beverages N.V. is one of the founders of STIVASUR.
Responsible alcohol use
Principles in every activity
STIVASUR principles are applied in sales, marketing, advertising, and promotional programs. This keeps responsible enjoyment central to how SAB presents its brands.
Responsible Alcohol Use